- De Soto Paint Company (DSP)
(a) State one advantage and one disadvantage to a franchiser of retailing through franchises. [2]
(b) Explain how DSP’s collection of big data could impact two of DSP’s stakeholder groups other than employees, management, and shareholders. [4]
(c) With reference to DSP, distinguish between a cost centre and a profit centre. [4]
(d) Using information in the stimulus and Table 6, discuss the impact on DSP of its use of data mining to inform decision making and its use of data to monitor and manage employees. [10]