- Camera Action! (CA)
(a) State two benefits from having a strong organizational culture. [2]
(b) Explain two advantages for CA of recruiting videographic designers externally. [4]
(c)
(i) Using Table 4, calculate the mean value for CA’s sales over the period 2019 to 2024 (show all your working). [2]
(ii) Using Table 4 and your answer to part (c)(i), comment on CA’s sales data and standard deviation. [2]
(d) With reference to Deci and Ryan’s self‑determination theory, information from the stimulus, and Table 5, discuss the impact of Ruby’s measures on employee motivation at CA. [10]