Back To Business Management

EE Playbook

Business Management EE Criteria Guide

Build a focused research question, select credible evidence, and evaluate business implications with depth.

This structure keeps the essay focused on the question, the evidence disciplined, and the argument clearly evaluated.

Criteria Breakdown

Did You Know? The easiest score jumps usually come from explicitly naming what the criterion rewards and supporting it with direct evidence.

Criterion A: Focus and Method (6 marks)

Examiner Focus

Topic, research question, and methodology

Top-Band Move

• Topic communicated accurately and effectively • Research question clearly stated and focused • Methodology complete with evidence of informed selection

Common Penalty

• Topic communicated unclearly and incompletely • Research question stated but not clearly expressed or too broad • Methodology of the research is limited

Criterion B: Knowledge and Understanding (6 marks)

Examiner Focus

Subject relevance and use of terminology/concepts

Top-Band Move

• Excellent knowledge/understanding • Good use of accurate, consistent terminology/concepts

Common Penalty

• Limited knowledge/understanding • Terminology/concepts unclear and limited

Criterion C: Critical Thinking (12 marks)

Examiner Focus

Analysis, evaluation, and argument development

Top-Band Move

• Excellent research • Excellent analysis • Excellent discussion/evaluation

Common Penalty

• Limited research application • Limited analysis • Limited discussion/evaluation *(Max 3 marks if topic/RQ inappropriate for subject)*

Criterion D: Presentation (4 marks)

Examiner Focus

Structure and layout (Note: Specific descriptors not provided in extracted content)*

Top-Band Move

Refer to criterion descriptors for highest band performance.

Common Penalty

Refer to criterion descriptors for lowest positive band performance.

Criterion E: Engagement (6 marks)

Examiner Focus

Process and research focus (Note: Specific descriptors not provided in extracted content)*

Top-Band Move

Refer to criterion descriptors for highest band performance.

Common Penalty

Refer to criterion descriptors for lowest positive band performance.

Markbands

Criteria point markbands to benchmark where your current draft sits and what a stronger band demands.

Criterion A: Focus and Method (6 marks)

Points 0

The work does not reach a standard outlined by the descriptors below.

Points 1-2

• Topic communicated unclearly and incompletely • Research question stated but not clearly expressed or too broad • Methodology of the research is limited

Points 3-4

• Topic communicated adequately • Research question clearly stated but only partially focused • Methodology mostly complete *(Max 4 marks if topic/RQ inappropriate for subject)*

Points 5-6

• Topic communicated accurately and effectively • Research question clearly stated and focused • Methodology complete with evidence of informed selection

Criterion B: Knowledge and Understanding (6 marks)

Points 0

The work does not reach a standard outlined by the descriptors below.

Points 1-2

• Limited knowledge/understanding • Terminology/concepts unclear and limited

Points 3-4

• Good knowledge/understanding • Adequate use of terminology/concepts *(Max 4 marks if topic/RQ inappropriate for subject)*

Points 5-6

• Excellent knowledge/understanding • Good use of accurate, consistent terminology/concepts

Criterion C: Critical Thinking (12 marks)

Points 0

The work does not reach a standard outlined by the descriptors below.

Points 1-3

• Limited research application • Limited analysis • Limited discussion/evaluation *(Max 3 marks if topic/RQ inappropriate for subject)*

Points 4-6

• Adequate research • Adequate analysis • Adequate discussion/evaluation

Points 7-9

• Good research • Good analysis • Good discussion/evaluation

Points 10-12

• Excellent research • Excellent analysis • Excellent discussion/evaluation

Criterion D: Presentation (4 marks)

Criterion E: Engagement (6 marks)

Build Sequence

Did You Know? Most weak drafts fail from sequence chaos, not lack of ideas.

Step 1

Lock a workable research question

Keep the topic specific enough to support analysis, but broad enough to find credible business evidence.

Step 2

Build an evidence base

Use company data, market evidence, and theory only when each source advances the argument.

Step 3

Evaluate the implications

Move beyond description by weighing outcomes, limitations, and alternative interpretations.

Step 4

Recheck against the criteria

Confirm that focus, knowledge, critical thinking, presentation, and engagement are all visible in the final draft.

Submission Checklist

  • The research question is narrow, focused, and answerable.
  • The terminology and concepts are accurate and used consistently.
  • The analysis and evaluation are sustained, not just appended at the end.
  • Presentation and reflection meet the expected essay standards.

Quick Wins

  • Draft the conclusion early to expose weak sections fast.
  • Label every source by the job it does in the argument.
  • Add one sentence per paragraph that explicitly links back to the question.

Did You Know?

Get Rubric Feedback Before You Submit Your EE

Upload your Extended Essay draft to Marksy and get actionable feedback on focus, evidence, and criteria alignment in minutes. Marksy is built to grade faster with criterion-level precision, so you can improve before final submission.

1. Upload your EE draft PDF to Marksy.
2. Get criterion-by-criterion feedback fast.
3. Revise and resubmit with focused improvements.
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Criterion-Level Feedback

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Action List To Improve

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Confidence And Integrity Signals

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